I like everything Archie said.
To add to it, I’ve found Ben’s Jam Session lessons helpful, even if I didn’t know they were at the time. For me, the most valuable parts of those lessons ended up being how to arrive at melody notes using licks. For example, when playing I Saw the Light, the words in the chorus “I saw…” are B notes and they fall down to the G during the word “light.” You can just play those straight, but a simple way to dress it up is to slide up on the 3rd string from the 2nd to 4th fret. That lands you on the B. Then you can use a 3/2 to 0 pull off on the 3rd string to land back down on the G.
Things like that are where those jam lessons really helped me out. You can also get them in the build a break lessons or in the lick lessons. For whatever reason, they resonated more for me in the jam lessons.